A well designed website helps people find
information about you quickly and easily
Web design covers the look and feel of a website, as well as the overall structure - often called the navigation. Careful planning is essential, and the designer should keep in mind the different ways in which viewers interact with the site.
Planning is time well spent
It's important to plan the content of your website carefully, and think about what you want it to do for your business. This will help you make the content of the site logical and easy to understand, so that visitors can find the information they need quickly.
Once the site is planned and you're happy with the navigation, you can start thinking about the way the site should look. If you have a branding for your business, your site should reflect this.
You need to consider how the the pages actually look - colors, fonts, type sizes, photographs and so on - and also how consistent they are. Pages which have a familiar layout will be easier to navigate and more user-friendly.
Viewing websites in different browsers
It's important to remember that different web browsers handle websites in different ways. Your website design needs to take this into account.
Websites are also viewed in a wide variety of formats. Your website layout needs to look good on different computer types, monitor sizes/formats and display settings, as well as on mobile devices such as smartphones, notebooks and hand-held tablets.
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